Website Optimization: should not be forgotten!

In this article we look at 10 key points that need to pay attention in search engine optimization resources are in the process of optimizing the code, if you want to spend promotion services.

Number 1. Robots.

Many leave the file without attention. In fact, improper preparation of allow and deny directives (or ignoring them) can have a negative effect on search engine promotion of the resource.

Number 2. Tags.

Many people know that the contents of the title tag affects the relevance of Web pages for the keywords that are in it, so it directly affects the promotion of sites .

Number 3. Tags and.

These tags have long since lost popularity with SEO, somehow they still continue to prescribe the habit, but with a specific purpose.

Number 4. Headlines.

If a page of the site is dedicated to a specific request, it makes sense to bring it in what - either in the form of the title.

Number 5. Accentuation (strong tags and tag b).

Experts do not recommend to get involved in the release of keywords in the text of such tags.

№ 6. Unique content.

If you are going to get under the filter Yandex, which is often referred to as "you're the last," and denies its existence Yandex, you should always monitor your unique content to share.

Number 7. The density of key phrases in the text.

Many say that the required density of keywords on the page should be promoted by about 5-7%, and that it gives the maximum relevance of the text.

Number 8. Alt'y to pictures.

They will always be the place, especially if you intend to have a site was found in the search engines for the pictures. These tools, which is quite popular, and there is Google, and Yandex.

Number 9. Optimization of the internal link structure.

This is a topic for another day, if not one. This is quite a powerful tool in the promotion of the site, especially large sites with many pages and chapters. We will only say that with the help of competent internal link structure changes can accumulate and keep the weight as the site and its individual pages.

Number 10. Usefulness of the page.

As you know, search engines, and including Yandex, the use of machine learning capabilities. For this reason, we should not forget about the objective utility page. The better the disclosed subject queries promoted to the page, the higher it will be in the search engine results, even without taking into account external factors. This does not apply to high complex queries, this approach is there - it is only a small component of the overall strategy of promotion of the resource.